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What would Jagex do? This is a plausible event - If Fremennik Exiles somehow didn't pass the poll, Jagex would spent their time and resources to an update which somehow players don't want into the game.

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about 5 years ago - /u/JagexSween - Direct link

We rarely start development before content passes a poll. Design work and time happens, sure, but a lot of that can be reused to introduce content and ideas elsewhere.

Fremennik Exiles was developed in Wolf and Ed's personal time. We were relatively confident it'd pass, because quests tend to, but if it didn't then it wouldn't necessarily have been a waste of time and resources. The personal project time is focused on a person's development.