TOPIC: Communication
Q: The Road Ahead is usually a long post about the next quarter of SWGoH but this recent one was much shorter. Why did it change and is there more to announce in the next 3 months? Would you consider smaller, more frequent updates instead of a big Road Ahead every few months?
[list]
[*] A:
Erik -The Road Ahead is usually a long post about the next quarter of SWGoH but this recent one was much shorter. Why did it change and is there more to announce in the next 3 months? Would you consider smaller, more frequent updates instead of a big Road Ahead every few months? "The Road Ahead has evolved a bit over time in terms on it's purpose and the timing. We've been working to refine the purpose of the Road Ahead and how it fits into the bigger picture of communications and content roll out from the team for a while.
We typically look at a quarter's worth of content at time with the major update coming sometime toward the end of the 2nd month, beginning of the 3rd month. Characters, ships, and events fill up the majority of the rest of the quarter.
Here's what the cadence will generally look like moving forward:
Month 1: Road Ahead
Month 2: State of the Galaxy
Month 3: State of the Galaxy
Road Ahead: Moving forward, the Road Ahead will set up a outline of the journey we'll go on over the course of the next three months. We're trying to set up the narrative, recall iconic moments from Star Wars history that you'll be able to relive in the future, and as many of you have noticed, drop hints about what's upcoming. We know it's not as much ""red meat"" upfront, however, as rather than a few monolithic posts, we're trying to break down these topics over time and foster more conversation. Moving these details out of the Road Ahead and into the day-to-day communication should open up more opportunities for us to have conversation with you.
State of the Galaxy: This is a monthly check-in for the non-Road Ahead months. We acknowledge that often times our communication is largely announcements, and not as conversational, and we've seen frustration lately that it doesn't feel like we're actively listening. The State of the Galaxy will be at least one time per month that we'll pause, talk about the major issues that we're hearing from the community, and talk about what we're planning to do. This is a new format, so it might change a bit over time, but that's what we're thinking right now.
Following each of these posts, we'll release a survey and ask for your questions, and will hold a Dev Q&A a few days later. We're also talking about evolving what these Q&As look like, maybe it's fewer people, more focused on specific topics. Perhaps we try out a Reddit AMA, live stream, etc in the future.
[*] A:
Crumb - We need to have more regularly schedule updates for the community. While the Road Ahead will remain a quarterly look forward, we also are planning to do a smaller monthly version that covers our top goals, concerns, and plans for the next 4 weeks. I'm hoping this can be a good area to discuss what issues we are working on and which community concerns we will address in the near term. We also need to dedicate more resources to regular non-campaign related communication. A ton of my day is taken up hunting down our plans and communicating that but we also need to have more time for frank discussions around the issues.
[/list]
Q: Back in April CG_SBCrumb released a kit for Carbonite Han, when will we see his release in game?
[list]
[*] A:
Crumb - Currently slated for 4/1/2020
[/list]
Q: "At Capital Games we share one computer. Today is Caley's turn and he couldn't be happier." has been a running gag within the community, but what does this actually mean? What does Caley actually do at Capital Games?
[list]
[*] A:
Crumb - The joke comes from a line on our official website. Someone sent Caley a screenshot with that caption when the site first went up. It got passed around the office and then mysteriously appeared on the website... Hilariously, that shot is just Caley running his daily stand ups and not staged despite looking incredibly like it was setup. As for Caley, he's an awesome Development Director on SWGoH who enjoys Minecraft, Star Wars, his dogs, long walks on the beach and Minecraft. He also despises how much of a celebrity he's become so I take every opportunity to mention him publicly when I can.
Proof he has his own laptop:

[/list]
Q: When are the next puzzles coming? They really seem to bring the community together, and gives us something fun to look forward to!
[list]
[*] A:
Crumb - I can't tell you when a puzzle is coming, that would be against the spirit of the whole thing :P Keep your eyes peeled
[/list]
Q: How much does it bug you that the community sentiment tends to stay so negative no matter what you do? Release new content, it's either too hard or too easy, give us more ways to progress and it's just a money grab, etc. Fors that bug you as a dev team, or do you somehow (I have no idea how) take it as passionate/constructive? Thanks for all you do! I've never played a game as long as I have this one.
[list]
[*] A:
Erik - I think it's easy to forget (in both directions, at times) that there are real-life human beings on either end of internet. The studio is full of really hard-working, largely Star Wars nerds who are trying to build a game we want to play. It definitely hurts when we don't hit the mark, and players don't dig what we make, but it's also critically important feedback that we take seriously.
Further complicating things is that the community isn't a monolithic whole. It's made up of lots of different kinds of players who want different (sometimes opposing) things - and it's not always obvious who fits into which group - so we're trying to understand that whole of the conversation, how is sentiment tracking across time, etc.
I've got so much to say about this, but practically speaking, it's important to 1) be empathetic and try to get to the heart of what's being communicated 2) have a thick skin, don't take it personally and let any personal attacks roll off your back.
[*] A:
Crumb Sure, it can be draining if you don't have the right attitude. By that, I mean you have realize the reason people are here and yelling is because they are passionate and care. It would be a way worse situation if there was just silence. Sometimes it's just a long rant, but often there's a real complaint or pain point at the core that is important to capture and escalate to the team. Of course, I'd prefer concise and well thought out responses to make it easier for me to figure out what a player is talking about :)
I also have to check my gut/communities feelings against data. Often the silent majority feels one way and the vocal folks feel another so we have to figure out what different groups of players are thinking and feeling.
[*] A:
154M - Great question. Short answer - we are all capable of compartmentalizing and parsing negative feedback, but it can be psychologically draining when the feedback is overwhelmingly negative, since we all play this game and spend so much of our time focused on the game and on your experience with it. That said, critical, even negative feedback, is really really important to us and we read it all, and over time, we've come to understand that 99.9% of it comes from the best of intentions. And thanks for playing so long - this game really can be a blast sometimes, eh?
[*] A:
Cyanides - It can be quite frustrating sometimes. Personally, I sometimes feel like it's a no win situation. However, I believe that there is a large, quiet part of the community that really appreciates a lot of the stuff we do.
I read the subreddit/forums everyday, and it can be very hard to deal with some days. That being said, after reading through all the negativity/toxicity, there are some really good suggestions/posts that are worth the journey."
[/list]