Read moreThe game itself looks great so far, but I am with you that the trailers are lacking. Though I don't think the quality of the trailer matters in the long run too much, I think it does still impact the excitement of more casual fans that are not already invested in SC/WC3/AOE.
I have shown the SC2 trailer to people that have no involvement in RTS or even gaming, and they get excited over it. The Stormgate reveal trailer this year, or at the Summer Game Fest last year, have not been nearly as engaging in my experience.
That being said, neither of these seemed to be intended as a cinematic trailer in the way that the SC2 reveal trailer was. For all the issues that did surround SC2 around its launch, they certainly knew how to reach a large audience and hype up the launch (though it did obviously help massively that it was a sequel to BW).
For the sake of reaching an audience further than what we already have in the RTS genre, I hope they tighten the direction o...
In case you're curious, this video from way back in 2013 (featuring Heart of the Swarm) is a good watch and gives you a sense of what went into Blizzard cinematics, like spending an entire year on a 2-minute scene. The budgets and team sizes are way, way bigger now, too.