None of these guarantee success. In above example, if we'd invest a fixed 20% of topline revenue, that'd be $1,600,000/month which means we'd operate at a loss of $144,000/month or $1,728,000/year.
Some companies spend more than they make (and generate a deficit), others re-invest everything they have left and others invest a % of topline revenue.
That isn't profit. To sustain the DAU/MAU you need to re-invest. Many companies invest heavily in marketing in order to acquire new users, looking at variable payback times until profit happens.
VAT = $1,600,000 (tax authorities) Revenue = $6,400,000 (company)
Total Revenue = $6,400,000 Platform Fee (30%) = $1,920,000 Taxes (21%) = $1,344,000
Remainder = $3,136,000 Cost (see above) = $1,680,000
Remainder = $1,456,000
Let's assume the 5,000,000 DAU translates into about 20,000,000 MAU (monthly active players), which will vary a lot depending on how casual or hardcore your game is.
20,000,000 x 5% x $7 USD = $7,000,000 20,000,000 x 5% x $1 USD = $1,000,000
Let's now assume 5% of your players spend $5 USD/month on a Battle Pass + another $2 USD/month on cosmetics and 5% spend $1 USD/month on progress. That spend includes VAT. Let's say that averages at 20% depending on where that purchase is made.
40 employees x $17,000/month = $680,000/month
So we'd look at a basic running cost of $1,680,000/month.
Some fixes and some balancing. One buff didn't make it into the notes:
✅ Mandy's delay for longer range was reduced by 40%
#BrawlStars #Maintenance
It's drawin' time! ✍️ (Also, because we have maintenance soon with some balance changes - notes are in the in-game news!) Submissions for the Pirate Surge #SupercellMAKE campaign are now open! 🤖🏴☠️ https://t.co/MR6of5zHtg
It's drawin' time! ✍️ (Also, because we have maintenance soon with some balance changes - notes are in the in-game news!)
Submissions for the Pirate Surge #SupercellMAKE campaign are now open! 🤖🏴☠️
@Devourlick Bastard Burgers!
@Lulumi_Lu @BrawlStars It's somewhat confusing me - 2 are functions, 1 is skill requirement?
@AdrianHaggqvist
My friends just voted to skip on the Donut Burger... but would you?!
#foodies #donutburger
@DrageBS @bobbyBS_ @BrawlStars Didn't touch Overwatch since 2018. 😂
@MondialPoke @bobbyBS_ @BrawlStars We've actually started working on something like this a while ago and internally even have a difficulty rating. Changes to the Brawler screen got in the way of making the change.
I agree in principal!
@Kent2D I think I'm made for 30 degree Celsius with 75% humidity, access to a beach and pool with someone bringing me Cuba Libres, Tequila Sunrise, Mochitos and the occasional Quesadilla. 😂😂😂
@Kent2D Back in rainy and gloomy Helsinki. 😉
@bobbyBS_ @BrawlStars Grand Master. 😉
Overwatch has only 3 classes. So even less granularity. Widowmaker, Mei and Genji are all DPS despite having very different roles.
@makoyanaplays @BrawlStars That's fair.
@CarlDaGameDev @BrawlStars That's a good argument to make 8-Bit a Hybrid. 😉