It’s still not clear if ‘not the end of the story’ is equivalent to ‘not the end of the game’. There could be plenty of Guild Wars story left to tell, but in a medium other than Guild Wars 2.
Maybe this is meant to be implied by your post and I am just being naive, but I think it’d go a long way to hear you say that EoD isn’t meant to be the end of Guild Wars 2.
Edited for clarity: As of now, from what I've been told by those who make these decisions, it's not the end of the game, either.
(Others farther down the post kept asking for more specifics so I hope this clears it up. Please remember that I'm a dev, not someone in marketing or someone making executive product decisions. I'm merely relaying information that I was told and that I was explicitly given permission to say because I wanted to say it.)