Hi Clive,
Just curious if, from a marketing perspective, it is at all frustrating to you that CNE is so secretive about their updates? Don't you want to advertise things in advance to increase excitement? Or is the secrecy itself a secret marketing technique?
Thanks in advance.
Great question. So, I've worked in both environments where last minute announces are a necessity (like CNE) and then campaigns like FIFA where there's a three to six-month pre-promotion period.
It really comes to down to the resources available to hit a communications milestone. At CNE we are 16 people but split over different projects. At EA I was part of a machine that had well over 100-200 people (in total, including all the ancillary staff) working on the game.
I would like more lead time to really blow out the marketing but by the same token the system we have here is manageable for the size of the studio.