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Listen, I hear what you’re saying, but let’s put a pin in this and circle back offline. We really need to be thinking outside of the box here, and working to drive synergy across all verticals.
Excuse me now…I need a shower.
Listen, I hear what you’re saying, but let’s put a pin in this and circle back offline. We really need to be thinking outside of the box here, and working to drive synergy across all verticals.
Excuse me now…I need a shower.
YouTube metrics and Twitch analytics are only a single data point in how we decide how to support creators.
My first 3 months on the job consisted of dozens of 1:1 calls with content creators from all backgrounds (among other things). During those calls, these creators shared with me what frustrates them, what they need from us, and what could be leading them to moving away from Overwatch content.
Anyone who has been in a management/leadership/vision setting position knows that strategies and their associated tactics take months to formulate, means test, and drive alignment behind. Taking in data from as many di...
Read moreI understand, and to be honest, I wish we could have a 1:1 relationship with every OW content creator in the same way we do with what roughly the top 15-20% of our creator community.
I mentioned this to you in another thread, but it’s on me to define how we support content creators at each step of their journey. Nothing else to share here, aside from that it’s something I’m working on.
This is something I agree with, and will take accountability for. I didn’t quite anticipate the creator response coming out of the call that folks are commonly referencing.
Moving forward we’ll be more discrete, so as not to build hype and excitement before it’s time.
There’s a certain point where what I say about what’s happening behind the scenes starts to spoil the efforts and countless hours of work of all of the people who would be involved in our major beats and announcements.
I’m not Mike Y, and don’t have the latitude to discuss certain things. I know y’all want news and information with more details. I’m not particularly keen on making promises without something of substance to show for it (yesterday’s statement notwithstanding).
I want to be very clear that the forum community isn’t made up of nobodies. Jodie and I devote a significant part of our weeks solely to forum interaction and feedback gathering.
It’s been great to get to know all of you over the last several months. Even the folks who like to consistently hold our feet to the flame are valued and respected, and I really look forward to the day we can finally meet some of you all, whenever events like BlizzCon end up returning.
Respectfully, this just isn’t true. The average player’s financial success doesn’t hinge on their relationship with the developers of any given game.
It’s not a zero sum question.
Players are important
Content creators are important
The way we serve the needs of these groups are different.
It’s a fair question.
The nature of the relationship between us and creators vs. us and the broader community is essentially apples and oranges. Our team (community) views content creators as professional partners, and we manage that relationship similar in nature to how we view our relationship with other business partners.
The difference is, these business partners have tied their success to not only the game, but also the community. We’ve been focusing on building trust and confidence from the creator community, improving communication, giving lead time so that they can prepare content to be ready in way that’s coordinated with our announcements and major news, and creating regular check-ins with both the community team and T4.
Their needs are very different, but ultimately everyone benefits if we have a better relationship with content creators. Players get timely content from their favorite channels, creators feel confident in building their audience and co...
Read moreI am so sorry for the confusion! I just made the edit on the patch notes, but please let me clarify here, as well!
I hope this makes a little more sense, and please let me know if you have any more questions!!
Hey, everyone!
I wanted to clarify an update I have made to the patch notes since publishing them on the forums!
Sorry for any confusion, and please shoot any questions you may have over to me!
Hi, everyone!!
The post I made has sense been updated, but I just wanted to point something out.
Mercy can now attempt to resurrect teammates who die OVER environmental death pits (not teammates who die in them).
My apologies for the confusion! Please let me know if I can help clarify any more.
Friend, contributing to the writing of prepared statements is an important part of a community manager’s job. We provide insight into how players will respond to what we say, and suggest edits that will hopefully sound less “PR” and more appropriate for players.
It’s a collaboration with multiple communications disciplines, which means there’s give and take on all ends.
CaptainPlanet shared some stats with us internally. I’ve not had the bandwidth to prioritize chasing down if we can share it publicly or not. I’ll try to ask about that this week.
This was a miss on my part. I should have noticed that there was a lack of developer notes and called that out before the notes were published, especially for changes like the Cassidy air roll, and the Wrecking Ball grapple.
Jodie and I will both be more vigilant about this in the future.
Practically speaking, if we announced this the day before, that’s all that would have driven conversation for the next 24 hours, rather than excitement around the new skins.
I’d much rather that myself and Jodie take it on the chin in a thread like this after the fact, than to do anything that would diminish excitement aro...
Read moreThis was a conscious choice on my part, so please feel free to direct any ire towards myself specifically. There was a zero sum chance that this topic wouldn’t be addressed in the community, and we knew there would be an opportunity to respond directly to player conversation.
Keep in mind that we have many channels of communication we manage, and we’ll activate them in different ways, depending on how we want to communicate something. Sometimes we want for information to be announced through media. Sometimes we’ll want to partner with content creators.
Major beats and ...
Read moreJust as player feelings are incredibly important, so are the feelings of the people who work on the team. We are a team of humans, not machines who mindlessly produce product.
If the last year has taught me anything, focusing on the human side of the industry is something that we could all use a bit more of.
If that’s what you took away from that statement, I apologize. I clearly miscommunicated it.
It’s more of an emphasis of having something concrete to discuss with our major announcements, so players actually have something to be excited about.