So excited for this campaign to officially begin! And, love seeing all the positive responses! I know many were getting very anxious for the marketing machine to kick in - it was always coming! And, there's more to come.
While many are praising 343, I also want to acknowledge a lot of partners across Team Xbox who worked really hard to bring this and all the marketing pieces to life (many of which have been working on Halo all the way back to the Believe campaign). Same goes for the folks who work on all these great promotional partnerships which have also been a great boost.
All these years on the front lines have made me kinda cynical by nature, and I generally assume the worst for everything, but my expectations have been surpassed time and again of late. Love this community, particularly when we're all riding high and buzzing with excitement. :) Let's go Dec 8!