Man, the response I could make to this would exceed the reddit character limit.
I guess the long short of it would be, do you find yourselves treating the narrative as a means to an end, or merely as an end itself? I'm someone who tends to think of narratives in terms of their social, cultural, and economic implications which is why I really loved the myth-fantasy of the first game and have a huge soft spot for simple things like saving Ronjok from the Kournan army, and think dystopian-Vabbi is the best idea the game has had since launch. Exploring the magitechnical implications of science fantasy in a world that relies on nature magic and has mid-industrial races seems more like an exercise in "cool stuff" than an attempt at worldbuilding, which probably explains why I've found myself at ends with most of GW2's narrative. If your primary concern is trying to do cool things and the emphasis on societies is second, it definitely changes the perspective/approach I have towar...
Worldbuilding is the very least part of narrative. That's not to say that no thought goes into our fantasy franchise's cultures and environments, but that stuff is very much tertiary to our team's primary concern, which is to try to tell evocative stories using compelling characters. This living world season is about people dealing with grief and loss, about accepting responsibility for mistakes made and trying to course correct. Hopefully those are relatable human themes that resonate with players.