We'd like 70% of our players to be below 35ms, and 90% to be below 50ms. Achieving 35ms universally is impossible. So we'll always be happy to look for ways to improve those numbers, but need to balance improving those numbers against the cost (financial cost and impact to matchmaking). We're already greatly exceeding 70% in the European shard.
So there are always going to be ping discrepancies between players, but a hypothetical 15ms ping difference is only one aspect of what it takes to win any encounter; ability usage, knowing what angles to hold, game sense, team coordination, and honestly a bit of luck go into winning an encounter.