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An "awesome" factor sounds so arbitrary. Obviously you've spent more time thinking about and testing player preference than us. But from all the opinions I've seen, people seem to not want to drop big money on a skin line if it lacks effects, a finisher etc. Even if they really like the theme.
What I'm getting at is this "awesome" factor sounds like something made up to justify charging whatever you want for lower quality skins.
Maybe there's more behind this concept than in your original answer and that would be cool to hear about.
I hear you on that! It makes the pricing much less predictable, so I get how that feels sketchy. That awesome factor is usually driven by the player labs and testing on our skins, but we don't necessarily get to test every skin.
And it does work the other way around, too! For example, I've successfully advocated for us to reduce the price of certain skins that had really significant model changes, but I didn't think they were "awesome" enough to justify a higher price.
I hope this helps :)