I’d love to see a survey and do one. Why not just post a link to an online one on reddit so anyone that wants can contribute their feedback? I feel like you guys are missing out on a lot of valuable feedback by sending them out randomly.
Good question. The goal of the survey research is to get a representative sample of our player base for whatever question we are asking. So we don't just send it randomly. Unfortunately, if we just put a link online then that could skew the responses to one group or we may end up with people replying who are trolling and don't play the game.
As mentioned, the survey research and user experience testing are just two of our research methods. We and the community team are also paying attention to posts on social for feedback.