Hi Nosi, I agree with your perspective. One of the missions I gave our team this year is to connect lore and story to everything that we can. Things like Yak Track, cosmetics and even for how game is monetized are no exception. We want it to feel more natural to other aspects of our game and feel less disconnected.
Throughout this year you will see a lot more of of how we build canon into all things and should see these changes on the next Yak Track. This will be in both in game and out of game efforts.
It takes a bit of time to re-work, re-wire, how we do things and change course with our team but we are already well underway with this effort for 2020 :)