First off, sorry for "butting in", but I'd like to echo Josh' opinion. I know all these posts can take up vast amounts of extra time, and I know that said time isn't always (read: never, as with all jobs) a commodity the team has an overflowing abundance of, but just the feeling of having a little insight and feeling a little prepared helps tremendously.
To use a recent example, FSW would've been a fantastic longer-term conversation topic - maybe not for a BTS or Month Ahead, but in general as a talking point. Imagine if you'd had 3 months to go into FSW, the logic behind it, maybe even saying "we're going to try something new here, these few things (probably mtx and enticing exp rates) are going to be part of it and the event is aimed at lapsed players, but we also want existing players to feel like they can participate without feeling it's a waste of their time (insert the cosmetic rewards)" and then discussing the finer print like the highscores, world firsts and such ...