Ah I see what you'e saying, and maybe the words I used wasnt the right ones to get my thoughts across clearly.
But what im trying to get across is, since a video game company,(not your company specifically) knows that players will spend money for customization and expressing themselves through dressing up like we do in real life, A share holder in that company would assume that the company would maximize their opportunity to utilize that feature to satisfy the player to maximize that revenue stream.
We've seen other companies do it to great success. I'd like to see Massive be successful in this area too. Anything that makes you guys look good in shareholders calls.