Hey Folks. My name is Bellissimoh and I’m the Product Lead for Personalization on League. Wanted to take a second to talk about thematics broadly as there’s a lot of great conversation going on here.
Thematic Distribution - In any given year we try to have a mix of established thematics that we know players like and newly developed thematics that we take a risk on and hope players enjoy.
Thematic Selection - There’s a lot that goes into this process nowadays. We survey players and try to understand which thematics are the most desired. We also look at how well previous releases did in terms of players purchasing, using in game, and also perceived quality via surveys to skin owners. As someone mentioned earlier, if players don’t show up for a skin line, it hurts the chances of us making more champions in that line. We want to make things that you guys love, or spend time discovering new thematics you might love rather than continuing to spend ...