Read moreI feel like Caitlyn's ASU got a lot of hype and engagement, and (perhaps to a lesser extent) so did Ahri's. I think ASUs can be popular if they're marketed right. Caitlyn got a bunch of teasers, the new splash arts revealed through social media, a video showing her new base in-game, then her theme video had the final concept art for all the new skin designs and proccess for the new splash arts.
Ahri got her new splashes revealed and a model preview posted on social media before PBE + her update teased in the client. On the other hand her new splashes were partly datamined before the official reveal and so was part of her theme song, and the theme video was also posted only around release and didn't have her final ASU concept art (just old ones and for cinematics). And you can see that her video got much less views that Cait's.
Now Jax on the other hand didn't even have a model preview video of his skins or the new splashes posted on social media (or anywhere) before...
Its not a random take away based on reading social media/reddit/etc. We just look at the data to see how many people start playing them after the VU/ASU. Historically it hasn't changed engagement in the slightest. We might see a small bump during the first patch but then they go back to the same engagement as prior. VGUs tend to have sustained engagement, meaning that we see a permanent increase in engagement with that champion post VGU. Caitlyn is tough to parse, because ALL the Arcane champs saw a bump in popularity for a little while once the show came out. Viktor is really the only champ that sustained that popularity post arcane. Looking at Caitlyn/Ahris playrates right now and she is sitting at the same spot they were pre-ASU. Meanwhile Udyr is sitting at a higher playrate then he ever was pre-VGU.
In fact Midscopes have had a better overall effect on champion engagement then VUs/ASUs and they cost like fraction of the resources.
Now engagement isn't the only ...
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