Read moreFor starters, I feel like everyone was expecting a trailer and got a teaser. I'm not sure who's fault that is, but it definitely feels like an optics problem.
That being said, I think I would prefer a mix. Tease "small" things but leave out the league mechanics. Hit us with a lil more info on the gem, give us a lil interview on the people who made teh decisions on changing the gem. Why did they feel these gems were good, etc. I think that'd be really cool - and honestly doesn't take anything away from what we have. This could also serve to clear up some confusion. Looking at you hydrosphere.
I like the big bomb, with all of the info. You don't have to release any more info than you already did but you can still give something to keep the players waiting on the edge of their seat for a date 3 weeks away. Wouldn't even cost that much time for the people involved. Just like a 2 minute short with someone talking about the gem they made. Could be fun? This could lead to ...
What we used to do was put together a presentation of the expansion and show it to all the journalists. They'd then write up articles and would post them at the same time as we would reveal the trailer for the league. We felt that it would be better to show that presentation directly to the players, so for the three 2021 launches so far, we have made it into a livestream that everyone can watch. A few weeks beforehand we post a quick teaser video that says the livestream date (and tries to hint at but not really reveal any content from that expansion).
We like this approach because we get to talk directly to our players rather than through a layer of journalists. There are some growing pains, of course. Yesterday we posted a teaser and players felt it wasn't as hypey as a full trailer would be. The full trailer is part of the actual announcement, and the teaser is just meant to tell people the date that announcement livestream will occur on. It's posted as a video so it's e...
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