Its not even a sale though, you can get it cheaper on the slg site with a 2 pack.
You are telling me I should be gracious you aren't charging $100?
The possibility to get it cheaper on the SLG site is there since years and logical, because we promote collaboration - buying a multipack for friends (and the 4 pack lets you save even more money!) is and has ever been a great way to save money. We would also have done this for steam - but unfortunately Steam does no longer support Multipacks for games since quite some time. Only games that had the packs before Steam dropped support for it, could keep them. Buying multiple games at once is something that is typical to give a discount for multiple buys and has nothing to do with buying a single game - so it indeed is a sale.
And no, i'm not telling you that, nor do i have the slightest idea how you come to that thought. We have never done sales before, communicated we don't plan to do them, and don't plan to have any more sales until the end of early access either.
We did this sale to specifically take part in the World Environment Day as Steam sends a share of sale...
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