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This is fundamentally untrue. Lux and Ezreal skins are still money makers. It’s not like giving a skin to some new Champion makes way more then giving a old popular champion a skin. Champ sales themselves are extremely small compared to skin sales, especially since a large portion of new champs are acquired through blue essence. If we primarily cared about money making it would be a way stronger strategy to just move developers from champs team to make skins instead.