I personally think that while romance can indeed happen overtime for players, ANet needs to market other sides of people bonding. What about asking popular guild leaders moments where their guild met up for a convention? Why not about just really good GW2 friends meeting up, and becoming IRL friends?
Marketing Players reactions to making lasting bonds is great, but romance isn't the only bond that needs to be marketable.
Totally agree! That's why two of the three videos celebrated friendships/platonic relationships and one video celebrated a romantic relationship. :)
To your point, here is the video about the [POOF] guild: https://www.youtube.com/watch?v=IU-Y8wHn0i0&